Frequently Asked Questions
What we do?
Yes, we have experience with e-commerce projects in many different business models (retail, fund rising, affiliate sales, print publishing). Depending on the size and type of your business, we can develop an e-commerce store or suggest suitable SAAS platform. Also, if you are a new e-commerce business looking for investors, we can inexpensively build a fully functioning demo store for use in your presentation. We also offer search, social, content and affiliate marketing services for the e-commerce part of your business.
Yes, we work with chambers of commerce, local media, and associations providing local business directories, member directories, partner directories, and buyers’ guides.
Yes, we do travel to clients’ locations for consulting and training sessions. We can also facilitate the sessions in Wisconsin, where we’re based: If you would like to schedule a session we can set it up in Minocqua, Madison or Milwaukee.
Yes, we do offer pro bono development and consulting services to selected non-profit organizations with small marketing budgets. If you are Wisconsin based, sent us an email, introduce your work and tell us what kind of help you are looking for, we’ll respond promptly.
Search & Local
For local small business companies we provide enhanced company profile set up with business data providers in order to: a) improve the brand / corporate website performance in general web search, b) promote and control uniform image of the brand on various review and directory sites, c) ensure the brand is present in most local search providers, including new mobile apps and car navigation systems. It takes about 3 months and we charge an upfront fee of $1299 for this popular service.
Yes, we build relevant links. We offer extensive research and relationship building designed to gain access to audiences developed by other publishers via branded content published on their own properties. We don’t buy links: we gain links by sharing valuable content.
Yes, we can design and manage your paid search advertising campaigns on appropriate channels.
Yes, we help with reputation management and brand monitoring. In particular, we offer daily social media and web mentions monitoring, immediate response need assessment, coordination with the dedicated executive. Consulting with legal, marketing and PR/communication departments when required.
How long does it take to develop a new web presence? It really depends on particular project requirements. We can build a small restaurant site in a week, and spend a year on a magazine website with huge archives. Most often it takes two to three months for comprehensive research, strategy and production work (including development, management, content and promotion) for the following web properties: a) corporate website, b) blog, c) Facebook business page, d) Twitter corporate account, e) email newsletter. But hey, you should probably just go ahead and set up your fan page right now, it’s really easy!
How long does it take to audit your existing web presence? Usually, we are able to do the audit and prepare a report in 7-10 days. If you have a site with more than 100,000 pages it will take longer. If you have Google Analytics and Webmaster Tools installed on you site it may take less than a week. In any case our audits are very comprehensive, we check for over 400 factors that may impact your performance on the internet.
Depending on the scope of your content planning request we will deliver either formal content plan (listing suggested types of content with descriptions of their functions and goals, 7-10 days) or full editorial calendar (listing suggested types of content with descriptions of their functions and goals accompanied by detailed editorial suggestions, 30 days).
We only work on 2-3 bigger development projects at a time, so sometimes we have to say “no” to jobs we would really like to do otherwise. If you have a big project, please, contact us as soon as you start working with the idea. We are almost always available to perform audits and engage with consulting requests. Likewise, we are available to local businesses with limited content and local search optimization needs most of the time.